Summary
Othentica presents a way to protect gift cards after purchase while working with a merchant’s existing gift card processor.
- The problem: Traditional gift cards can be spent by anyone who obtains their card number. Fraud can cause financial losses and damage customers’ trust in the merchant.
- The protection: Othentica keeps the spendable card number hidden. Customers carry an identifier that cannot authorize spending by itself.
- The customer experience: Customers can purchase through a QR code without an app or account. Recipients securely claim their cards, establishing ownership.
- Risk checks: Suspicious redemptions require owner confirmation through a tap, Face ID, or a private PIN.
- Merchant insights: The platform promises visibility into ownership, incomplete gifting journeys, channel performance, and prevented fraud.
- Integration: It supports multiple sales channels and uses the merchant’s existing processor.
The central pitch is stronger protection, more customer insight, and a simple purchase and redemption experience.
Transcription
A gift card is one of the best things a merchant can sell. Revenue upfront, a new customer with every gift. And recipients often spend more than the card is worth.
But today, a gift card is cash with a logo on it. And the card number is the key to the money. Whoever has the number can spend it. A screenshot, a forwarded email, a photo of the back of the card.
Scammers know it. In 2024, Americans reported $212 million in gift card fraud losses to the FTC. And when a card is drained, your customer doesn't blame the scammer, they blame your brand.
Today's protections stop at the register. Once the card is sold, nobody protects it. Authentica changes that. Authentic is the trust and intelligence layer for gift cards. It protects the card after it's sold.
Sell gift cards everywhere your customers are. At the counter, by QR code, on your website and app, on retail racks, and through corporate gifts. Every card from every channel is registered with both your processor and Authentica. And the card number is never revealed. Not on the plastic, not in a text message, not at the register. What customers carry identifies the card, but can't spend the money on its own.
Customers buy in seconds by scanning a QR code. No app, no account. The card is delivered securely. The recipient claims it and from that moment the card knows its owner. When a redemption looks risky, the owner confirms with a tap, face ID, or a private PIN. Everyone else sees nothing different, and someone with a copy of the card can't spend the money.
And Authentica gives you intelligence your processor can't. Who holds every dollar of value? Where do gift journeys stall? Which channels create real customers? And which fraud attempts were stopped before any money moved?
It all runs through the gift card processor you already use. Nothing to rip out.
Sell more, lose less. Know your customers. Authentica gift cards truly theirs.
