Secure the Card.Unlock the Value.
Othentica powers intelligent, secure gift cards for merchants through POS and backend integration — while giving consumers confidence and control in how they use, track, and protect them.
Intelligence and Trust Layerfor Gift Cards
Secure gift card storage, smart lifecycle management, fraud protection, and conversational assistance for consumers, merchants, and issuers.
Gift cards can be lost, stolen, or redeemed without proper protection.
Consumers often forget gift cards, lose track of balances, or miss expiration-related actions.
Consumers need a simpler, more secure, more interactive way to store, manage, and use their cards.
Today’s systems often stop at issuance and redemption, with limited visibility and engagement in between.
Pain Pointsand Challenges
Gift cards are valuable, but the experience is broken
TheSolution
Othentica integrates with merchant systems so gift cards can be authenticated before use, redeemed securely, updated automatically, and managed throughout their lifecycle.
ForMerchants
ForConsumers
The full Othentica experience is available to both consumers and merchants when a merchant’s gift card program is connected to Othentica.
Trust Layer
- Tokenized card storage
- Secure identity-linked access
- Multi-factor authentication at redemption
- Fraud controls and usage validation
Intelligence Layer
- Lifecycle tracking
- Balance awareness
- Reminders and nudges
- Personalized recommendations
- Activity monitoring and analytics
Conversational Layer
- AI assistant for members
- Check balances
- Ask where a card can be used
- Get reminders
- Receive help with transactions, activity, or gift card usage
- Personalized guidance in natural language
How OthenticaWorks
With participating merchants
1Merchant Connects
Othentica integrates with the merchant’s POS, processor, or gift card backend.
2Cards are Issued or Connected
Physical or digital gift cards are created, tokenized, and registered in the Othentica platform.
3Customer Activates in the App
Consumers can store and manage Othentica-enabled cards in the wallet.
4Authentication Happens Before Redemption
Before use, Othentica verifies the rightful owner through PIN, phone, email, biometric, or risk-based authentication.
5Balance Updates Automatically
Because Othentica is connected to the merchant system or acts as processor, balances and activity are updated after redemption.
6Lifecycle Engagement Begins
Othentica sends nudges, reminders, alerts, and merchant engagement prompts.
DesignPrinciples
Designed to work with the systems merchants already use
The full Othentica experience is available to both consumers and merchants when a merchant’s gift card program is connected to Othentica.
Know what happens after thegift card is sold
Othentica gives merchants visibility into gift card behavior after issuance, helping them reduce fraud, increase redemption, and drive repeat engagement.
Core PlatformCapabilities
Othentica's core feature-set described by use case.
MeetOtha
Otha helps you secure, manage, and understand your gift cards in real time—through simple, natural conversation.
Check Balances
Understand Recent Activity
Ask How and Where a Card can be Used
Discover Relevant Offers or Next Best Actions
Locate Saved Gift Cards
Get Reminded About Unused Cards
Authenticate at Redemption
The Othentica Wallet is forSupported Cards
The Othentica wallet helps consumers securely store, authenticate, and manage gift cards from participating merchants.
Full fraud protection, automatic balance updates, and redemption control require merchant or processor integration. Use Othentica-enabled gift cards from participating merchants.
- Get Othentica Wallet when you receive an Othentica-enabled card
- Scan your merchant QR to activate and secure your card
Be First to Use Othentica-EnabledGift Cards
Security andTrust
Othentica is designed to help reduce fraud, increase confidence, and make gift card interactions safer across the lifecycle.
Why OthenticaMatters
The incredible benefits for consumers, merchants, issuers and providers.
PowerfulPurpose
Partner with us to shape the future of secure gift card experiences.
UseCases
Built for Real Merchant Use Cases
The OthenticaEcosystem
Designed to work within the gift card ecosystem.
GetStarted
Othentica helps merchants issue, authenticate, redeem, and manage intelligent gift cards through secure POS and backend integration.
