Summary
Demonstrates how merchants can track gift cards beyond sales and balances.
- Channel performance: Tracks sales across counters, QR codes, websites, retail partners, and corporate gifting—including individual QR placements.
- Ownership and engagement: Identifies verified holders and distinguishes undelivered, unclaimed, failed-claim, and unused gifts.
- Fraud protection: Shows blocked attempts that never appear in the processor’s transaction ledger.
- Customer quality: Compares channels by recipient engagement and repeat visits, alongside sales.
- Support: Gives staff the card’s history, reasons for failed purchases, and options to freeze cards or transfer balances.
- AI assistance: Helps identify customer groups, draft campaigns, and measure results against a control group.
The main message: Othentica adds customer insight, fraud visibility, and marketing tools to the merchant’s existing gift card program.
Transcription
This is the Authentica console for Harbor and Pine Coffee. It shows what a processor ledger can't. Who holds the value, what happens before every redemption, and how each channel turns into a customer.
Start with channels. Cards are sold at the counter, by QR code, online, through retail partners, and corporate gifting. Everyone is registered with Authentica.
QR purchase now drives more than a third of revenue, and every placement is tracked. Table tents downtown outperform everything else.
Next, ownership. 71% of gifted value now has a verified holder. And for value that hasn't been spent, Authentica tells you why. Never delivered. Delivered, but not claimed. A claim that failed. Or claimed and simply not used yet. Each one needs a different fix.
Then, protection. Authentica sees fraud attempts that never reach your processor's ledger. Copies of cards used without the owner's approval. A batch of cards probed before they were even sold. 23 attempts blocked this month before any money moved.
Authentica follows each channel past the sale. Two partners each sold $100,000 of cards. One brought recipients who claimed their cards and keep coming back. The other brought low engagement and support calls. Now you know which channel builds your business.
When a guest calls, support sees the full story, not just a balance. Delivered, claimed, verified, and exactly why the last purchase didn't go through. Then, they can freeze the card or move the balance to a new one.
And the AI co-pilot turns all of it into action. Ask in plain English which recipients claimed their card but haven't visited? Draft a campaign and test it against a control group. The result is real measured lift. 12% came back versus 8% without the message.
Sell more, lose less, know every gift card customer all through the processor you already use.
Authentica gift cards, truly theirs.
